"I don't know what Briscoes is actually doing to change the way I think or behave.". Whittaker’s and L&P Launch a Classic Kiwi Combo July 16, 2013 3:50 pm Two of New Zealand’s most iconic brands join forces to create a uniquely Kiwi range of chocolate - Whittaker's L&P. Terms and Conditions. Their social media pages tap into kiwi farming culture with some community focused discussion about the farming ‘whanau’ and references to teamwork. Chesdale — brand of cheese chiefly known for its advertising characters Ches and Dale. One of New Zealand's oldest iconic Kiwi apparel brands has been purchased in a multi-million dollar deal involving a group of investors with more than a century of industry experience between them. A truly iconic kiwi brand. While the voice shouldn’t change, the tone can adapt to the audience’s feelings. #SocialMedia – 5 tips from iconic Kiwi brands. Ipsos conducts its most influential brands survey each year in different countries but this was the first year the research was done in New Zealand. According to founder Angus Brown, the formula was developed with the help of world-renowned neuroscientists and food technologists. Made in New Zealand : stories of iconic Kiwi brands. November 13, 2015 . This coffee captures all of the experience of the Karajoz coffee roaster, a truly Kiwi coffee designed for the New Zealand palate by Derek Townsend. With New Zealand’s largest team of dedicated Business Intelligence experts, Stellar has the skills and experience to help your organisation turn data into intelligent action. The ad is essentially a montage of New Zealanders doing what we do best; burger bars, public swimming pools, the classic L&P bottle in Paeroa that still stands and some questionable furniture. Iconic Kiwi Brand Anchor Celebrates 125 years of Growing Families. "Today a brand can do a lot more than just talk to its customers. Our fresh cabinet goods are popular with our regulars, featuring a rotating lineup of scones, bagels, scrolls, pastries and other treats. "Kiwis love success stories, especially when it's an underdog punching above its weight on the world stage," he said. This age-old truth is evident in the key to all organisational planning, looking to understand and categorise audiences as part of strategy. Oct 8 • 10 min read • 162 views. The country’s leading bed-maker and home of iconic Kiwi brand Sleepyhead, The Comfort Group, has confirmed plans to develop a unique manufacturing hub and community in Ohinewai, North Waikato. Wilcox attributed this success to the company's innovative approach and continuous improvement and optimisation of the business. Trusted Brands New Zealand 2020 Winners - See the brands consumers have voted as most trusted in New Zealand It's given them a high trust score but held them back on being leading edge," Wilcox said. You understand and agree that Umbrellar may use your information in accordance with its Privacy Policy. "They are very connected to the New Zealand psyche and they've had millions of views on their DIY videos. Chilly bin — an insulated box used to keep food and drink cool. "They were a company of the landline days and it was a very big company struggling to change fast enough. There is no doubt that when it comes to social media differentiating between platforms is essential. I would have thought that would have been influential in a nation of DIYers," Thomason said. An iconic kiwi brand, trusted since 1903 Established in Christchurch in 1903, by James Ower, Cyclone is the God father of the New Zealand farm fencing industry. Nature Baby wanted to grow and mature its business and appreciated the value of understanding customer needs and experiences in achieving this. The coffee culture is strong in New Zealand, and there are more fantastic independent cafes … FCB's Thomason said there were a few surprises with retail brands but the biggest one was the absence of Mitre 10, which did not make it to the list of 100 brands nominated by Ipsos. For instance, brands can be direct, empowering, playful, or professional. "It would scare the crap out of them and quite rightly. Its super, effective and cemented L&P as a truly iconic kiwi brand that understood what makes New Zealanders tick. As a great example of using the appropriate voice and tone in social media – Fonterra’s got the rural community aspect nailed, with some up-close discussion about farmers, their livelihoods and lives on their social media pages. Gone are the days when media engagement is a one-dimensional, one-sided screenplay. First, it has website specifically for news. Iconic Kiwi brand Wild Pair goes into receivership. Two Iconic Kiwi Brands Collide. How clever marketing changed perceptions for iconic Kiwi brands. Before choosing the best social media platform it’s important to think carefully about what your brand wants to communicate, and the specific associations it might take on in doing so. "But it's not enough that people just know about you. An iconic kiwi brand, trusted since 1903 Established in Christchurch in 1903, by James Ower, Cyclone is the God father of the New Zealand farm fencing industry. Also known as a cooler, portable ice chest, icebox, cool box (UK and USA) and esky (Australia). Despite Spark's history being tainted by Telecom's monopolistic practices, Wilcox said the results of this survey have proven critics of the new branding wrong. Another way of understanding tone is Buffer’s distinction of voice is a mission statement, with tone the application of that mission. David Thomason, from advertising agency FCB, said this result went against usual expectations. Thomason said it was a pleasant surprise and would like to see Consumer NZ ranked higher. "The new trend is all about building relationships. It makes sense that in the crowded space of social people are engaging with brands they relate to and feel they can trust. This iconic kiwi brand has now teamed up with Rezare Systems, a software company to create Apps On Farm. But Wilcox said Burger Fuel had done exceptionally well to score so closely behind the big players on the world stage. There are extensive options now available for furthering your social media presence. The newsroom leaves you with the impression that Spark is active and engaged, as is demonstrated by the its volume of stories and diversity of topics covered. It was well known across the market that the company, a popular producer of sausages, ham and bacon, could be coming up for sale. Anchor, one of New Zealand’s oldest and most iconic brands, is celebrating its … The Original Karajoz Brand. Since then, Kiwi men have worn the iconic Jockey Y-front. He said Vodafone has also had much more consistency in the New Zealand market, unlike Spark which recently underwent a complete brand makeover. South Africa’s most iconic brand “These Icon Brands are brands used most loyally by South Africans, regardless of age, income, race or language,” said Andrea Gevers-Rademeyer, CEO of Ask Afrika. Zephyr Caravans are an iconic ‘Kiwi’ caravan brand who were originally built in Dunedin by Modern Caravans, in the early 90’s. It’s a place for Spark to reveal its partnerships as well as showcase its associations with topics that matter to the many New Zealand communities that make up its audience. Which companies do you feel get their message across the best online? But I wouldn't have thought that many New Zealanders take advantage of it.". Jaffas. He said the way Mitre 10 marketed itself was a great example of just how diverse marketing could be now. and Would you let a virtual influencer be the face of your brand? NEWS. Privacy in New Zealand’s digital economy – Are you ready? Start your technical consulting for: Azure, Business App, Modern Workplace, A taxing year: How IRD responded to the pandemic while keeping its massive tax system upgrade on track. The Cabinet. Nature Baby is an iconic Kiwi brand that is loved by many and looking to grow. Following our refresh we created a brand standards manual to ensure the consistent delivery of the brand across all stores, advertising and promotional material. So, we couldn’t be more hyped to hear two iconic Kiwi brands are teaming up to bring us a battle of the taste buds. "Ahead of Microsoft, ahead of Apple. A great example of an organisation using social media to align their values with their clients is The Warehouse. LISA’s Hummus and Marmite fans, rejoice! The team over at BurgerFuel has challenged Hell Pizza to a battle of the brands, Eat Fighter style. Read here about what works, and what doesn’t. Wellington-based Whittaker's is one of several iconic Kiwi brands punching above their weight against much bigger, global counterparts, according to the Ipsos Most Influential Brands in New Zealand 2015 survey. Hosting stories with common threads of interest in a content hub is an effective way to generate readership. They include farming lingo – think ‘lads’, ‘fleets’ and talk about the ‘mighty Waikato’. All surveys follow the same methodology of using an online panel, all have the same core set of international brands and use the same definition of "influential". "What you've got with Cadbury and Whittaker's is an absolutely remarkable result. It’s a finding that was sharply evidenced most recently by 5W Public Relations’ 2020 Consumer Culture Report, which showed seventy one percent of consumers prefer buying from brands that align to their values. The catch? Home NEWS Iconic Kiwi brand Wild Pair goes into receivership. Men’s underwear has seen a transformation over the years and one iconic brand that Kiwi men have loved through the generations, is Jockey. Wilcox said it was heartening to see Trade Me's high placing. Seven of the top 15 brands were from New Zealand companies, with the highest ranked being Trade Me. When iconic Kiwi brand Hellers announced a review of its capital and ownership structure in early 2018, Jarden’s investment banking team was already hard at work. In the fast food category, Burger Fuel ranked seventh, with Subway and McDonald's in the top spots. 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It's about the engagement of customers through the products.". The media sector saw brands like Facebook and YouTube top the list, followed by TVNZ and Sky TV. Wilcox said all these brands satisfy the way many people now prefer to send and receive information. Both Thomason and Wilcox agreed online shopping website Amazon's high ranking would concern New Zealand retailers. Despite this, most businesses are incorporating some form of social media in their suite of communication tools. P.S. Kiwi food technology company Ārepa has plans to become "the world's most iconic brain health brand", with its patented nootropic formula and science-backed claims driving this goal. 0 likes. If you pre-select brands, you're already making some assumption that those are the ones that are important," he said. Even the use of an iconic Kiwi brand name may not signify "Made in New Zealand". An iconic Kiwi brand since 1999, when 3 mates had the idea od making ‘honest’ juice without using any concentrates or any artificial stuff! This would have led to far less accurate results. Taking our Kiwi SaaS companies to the next level – we need to build capability. New Zealand’s official public tourism brand, 100% Pure New Zealand, has a  powerfully visual use of engagement on social media that keeps things awe-inspiring, natural and scenic. 2degrees, with its higher innovation, trustworthiness and innovation scores, has also proved itself to be an upcoming force to be reckoned with. Aitken, who has lectured in marketing for the past 15 years, said for those New Zealand companies wanting to boost their brands, the best advice would be to focus on the consumer experience element. [Nicola McCloy] -- Made in New Zealand delves into the stories behind some of New Zealand's iconic products, stores and brands, covering a sample of things Kiwis have invented, built, made, manufactured or just loved. Brand personality in the social media space is defined by voice or tone. “Marmite, and Lisa’s Hummus, are both Kiwi icons in their own right, and now that they’ve come together, we hope New Zealander’s will agree it’s a match made in heaven – right up there with fish and chips, or tomato sauce on a pie.” Barkers collaborate with 100 year old iconic kiwi brand. Renowned in New Zealand for our iconic brands including Tip Top® Bread, Burgen, Ploughmans, Golden, and… Writing a LinkedIn post for senior-level executives isn’t the same as writing a Facebook post for new moms, for example. They enjoy the experience of participating. The iconic Kiwi trademark continues to be the most recognisable brands in New Zealand because the shape of the iconic Kiwi has been preserved throughout its 30 year history. About Lux Espresso. They can actually engage with them and help them. Brands like Spark, The Warehouse and Air New Zealand all ranked well in their respective categories but they are also some of the heaviest advertisers. Kiwi chocolate company Whittaker's has beaten confectionary giant Cadbury as one of the most influential brands in the country. Image credits: Fonterra, The Warehouse, Whittakers, 100% Pure New Zealand, Spark. When completed this is anticipated to create 1,500 new … "There's an interesting theory in marketing that the brand that was first and loudest tends to stay there. Effective social media is social – so work on developing conversation and relationships, Invite audiences to get engaged. By signing up, you agree to receiving e-mail messages with offers, updates and other marketing messages from Umbrellar and our partners, vendors and affiliates. Related Topics business strategy media social media. They have to look favourably upon you and use you in their daily life," she said. Aitken, Wilcox and Thomason were all surprised at the Department of Conservation being ranked the eighth most influential brand overall and Consumer NZ ranked 14th. The company has been exporting to Australia for many years selling via e-commerce, department stores and boutique retailers. Get this from a library! For Wilcox, the most interesting result was The New Zealand Herald relative to Fairfax Media's Stuff.co.nz news site. Today, Cyclone is still manufacturing wire products in New Zealand made from NZ made Wiremark Wire and offering Kiwi farmers the same reliable, quality products that they've trusted for over 100 years. Shareability is key in any social media strategy. Umbrellar's Digital Journalist, coming from a background in tech reporting and research. The world of social media is new creative territory and brands are best advised to keep up in order to stay relevant. Rezare Systems specialises in agricultural software products that are utilised by some of New Zealand’s largest primary sector organisations. Receivers William Black and Andrew Grenfell from McGrathNicol have been appointed. Zephyr was purchased by Trail lite Caravans in Pukekohe where they built the Zephyr caravan till the late 90’s. A lot of marketing is providing help and services now. Chocolate fish — a confection of marshmallow covered in chocolate, in the shape of a fish. Tip 1: Establish strong brand personality. More important, she says, is the topics potential customers are interested in and responding to their participation and questions to build meaningful connections. Imagery Swanndri Archives . Gather Content has good advice on this: Select your voice carefully: be very mindful of the adjectives that you are using – they describe your brand’s personality. He thought a measure of how well the brands met consumer standards was missing and there was an over-emphasis on the factor of familiarity. Since 1983, Cookie Time Limited has been making some of New Zealand’s most loved food brands, with an enviable portfolio that includes Cookie Time®, Bumper™ and OSM®. If you liked this article, you might also like Hit Netflix film says you should delete social media – but can you? 1997 was a busy year. A great example is Whittaker’s partnership with New Zealand artisans. One hundred international and national brands chosen by Ipsos were marked by 1000 respondents on five factors - leading edge, trustworthiness, engagement, citizenship and presence. He said it was also a case of Cadbury shooting themselves in the foot by downsizing its chocolate blocks and revealing its use of palm oil in 2009. They often post short videos that perk the senses and spark wanderlust, getting would-be tourists curious about what’s happening in this corner of the world or their own backyards. ‘This is Forever’, designed to conjure images of the endless days of summer and the memories made, aims to cement the brands status as the drink of weekends away and beach BBQs. It’d be great to hear your own tips – share your insights. Mr Four Square and the Four Square brand have become classic kiwi icons. This brought New Zealand specific flavours the chance to be tasted – as well as talked about and shared on social media. "The Herald has a good online presence but they're tainted by their print history. We’re looking to understand how New Zealand businesses establish their brand’s value on social media. Ipsos research director Nicola Legg said the use of an online panel was the most common way to do online consumer surveys and they tried to get a balance of brands across a number of different sectors. Yes, social media is to a large part controlled by the Facebooks and Googles of the world and issues of copyright infringement, privacy breaches and outrage culture are cause for concern. Photo and video content continues to boom (e. g. team photos or videos, photos of customers, events, behind-the-scenes photos and videos, quote photos, infographics). While the Kiwi has remained untouchable, there have been key evolutions in the Kiwi trademark over that time period. Kiwi feature prominently among New Zealands most influential brands. Kiwi chocolate company Whittaker's has beaten confectionary giant Cadbury … A lot of retailers are struggling to make the shift to a digital economy," Wilcox said. Get paid to keep fit working with iconic kiwi brands! Vodafone is a brand that's always been living in a mobile world," he said. People share content that aligns them to their social group, so aligning interests is foundational in developing a cutting-edge social presence. In honour of their 100th birthday, Swanndri are collaborating with another New Zealand clothing icon, Barkers, on a range which takes their best of each company and creates something entirely new. Sign Up to get personalised story recommendations, follow authors and topics you love, and interact with stories. New Zealand’s largest retail group responds to a diversity of shopper interests such as concern for shopper communities with common problems like, mental health, charitable causes, recycling and sustainability and diversity, even though some negative reactions suggest there’s a way to go with convincing people with the messaging. "Panels are already kind of selectively biased. Whittaker's won the chocolate war by ranking third in the fast-moving consumer goods (FMCG) category compared to Cadbury's fifth place, far outranking Cadbury in trustworthiness. Remember authenticity is key – your audience can spot a phoney! Social media expert Marketa Miksikova from Stellar Consulting, part of the Umbrellar Connect community, spells out the difference between content that controls a message and content that is open and invites audience participation. New Zealand’s most trusted vegetarian brand, LISA’s, has found its best mate in the form of iconic Kiwi brand Marmite; with the two joining forces in a ‘tasty as’ collaboration to launch LISA’s Marmite Hummus. Our extensive menu ranges from flat white to cold brew and we’re happy to take off-menu requests. While heritage worked for Kiwi FMCG brands, it was something that worked against Spark, said FCB's Thomason. Spark NZ  is an example of a New Zealand business using a website to its full social potential. New Zealand brands scored particularly well in the FMCG category, where Watties ranked first above Coca Cola. The brand Jockey launched in the U.S. in 1935, and in 1940, it became available in New Zealand. Dedicated to quality coffee, we use iconic kiwi brand Allpress Espresso. Facebook Twitter Email Copy Link. Consider the tone: A subset of your brand voice, tone is linked to factors like audience preference, context and scenarios, and channel. Do you have specific adjectives that define your brand? Monday, 03 Jun 2013 . Cat Mules Follow. Microsoft partners reflect on a ‘crazy’ year as awards season wraps up. Human interest stories have been one of the biggest social media trends of the past couple of years and 2020 looks to be no different. They're a real Kiwi success story.". "They are influential for the people that use them and it's absolutely fantastic they exist. This is the original Karajoz blend, and an iconic kiwi brand. Shareability is key in any social media strategy. My advice to a local brand is to really emphasise transparency and to improve the customer experience. "People are consuming their media on screened device, being phones, tablets, computers and predominantly through the internet," he said. Evolve Marketing business growth strategist Brandon Wilcox said Watties, along with Sanitarium - ranked four places above Kellogg's - and Edmonds, are iconic kiwi brands that have been managed exceptionally well. View Website. Results also demonstrated the great extent to which we now live in a digital world as the top six brands were all technology-based, with Google taking out the number one spot. She said  if respondents were given the chance to name influential brands rather than rank from the given list, they would have ended up with a large list of brands and fewer people rating on those brands. It's really hard to knock down the number one especially if it's a big global brand that dominates advertising.". Five tips for shareability. by: Elly Strang. 5G – How will it really revolutionise the way we do business? TBWA NZ has launched a new brand platform for iconic Kiwi drink, Long White Vodka. While a larger presence and more advertising was a strong indicator of what made a brand influential, the essence of it came down to which brands had become part of every day life and shaped consumer behaviour. “Although social selling is indeed on the rise, rarely should social media presence be about the ‘hard sell’,” she explains, and “Long-term and engagement means more than a short-term spike in Likes”. "I don't think they're getting to what matters to people," he said. Otago University head of marketing Robert Aitken said the results of the survey, on the whole, were unsurprising but questioned the methodology. Kiwi feature prominently among New Zealands most influential brands. 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